Pharmacoeconomics

The value to the manufacturer of a ZoltanCAP« can be calculated for any given product as follows:

$= Value of ZoltanCAP« to Drug Manufacturer

A$= Annual Dollar Sales of Product

e= Effectiveness of ZoltanCAP« expressed as a decimal

100/80-1=0.25 the gain possible for the average drug if all patients were compliant

then $=A$ * 0.25 * e

Example: Chronic medication with annual sales of $100,000,000, with effectiveness of ZoltanCAP« of 0.50.

$= 100,000,000 * 0.25 * 0.50

$= 12,500,000 This is the annual dollar value to the product manager of a 50% decrease in non-compliance.

Had we assumed the ZoltanCAP« eliminated all missed dosages its value annually would be $25,000,000.



WITHOUT A SINGLE NEW PRESCRIPTION BEING WRITTEN!



For specific examples of Merck, Pfizer, Glaxo Welcome, AstraZeneca, Novartis, Bristol-Myers Squibb, Eli Lilly, Hoffmann-La Roche, SmithKline Beecham, J&J, Schering-Plough, Warner-Lambert, AHP, Hoechst, Bayer and Abbott, see Dollar Losses by Pharmaceutical Companies

Contact:
Bart J. Zoltan
152 DeWolf Road
Old Tappan, NJ 07675
201 787-4415

For Yourself, or Someone You Care For



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