The value to the manufacturer of a ZoltanCAP« can be calculated for any given product as follows:$=
Value of ZoltanCAP« to Drug ManufacturerA$=
Annual Dollar Sales of Producte=
Effectiveness of ZoltanCAP« expressed as a decimal100/80-1=0.25
the gain possible for the average drug if all patients were compliant
then $=A$ * 0.25 * e
Example: Chronic medication with annual sales of $100,000,000, with effectiveness of ZoltanCAP« of 0.50.$=
100,000,000 * 0.25 * 0.50$=
12,500,000 This is the annual dollar value to the product manager of a 50% decrease in non-compliance.
Had we assumed the ZoltanCAP« eliminated all missed dosages its value annually would be $25,000,000.
WITHOUT A SINGLE NEW PRESCRIPTION BEING WRITTEN!
For specific examples of Merck, Pfizer, Glaxo Welcome, AstraZeneca, Novartis, Bristol-Myers Squibb, Eli Lilly, Hoffmann-La Roche, SmithKline Beecham, J&J, Schering-Plough, Warner-Lambert, AHP, Hoechst, Bayer and Abbott, see Dollar Losses by Pharmaceutical Companies
Bart J. Zoltan
152 DeWolf Road
Old Tappan, NJ 07675