Lost Profits Recovered by Improved Compliance

Drug Marketing
For the average prescription pharmaceutical, compliance is well below 80 percent. This means that after marketing has done its job, the physician has specified a medication, and the script has been filled, sales could still be increased by at least 25% by fostering patient compliance.

A $100 million per annum drug would sell $125 million if only the patients could be helped to take their doses as prescribed by the physician.

The ZoltanCAP® uses a standard 33mm threaded closure which fits the most commonly used (80% of all packaging) bottle in the industry. A 38mm version is in the works.

Dollar Losses by Pharmaceutical Companies

Bart J. Zoltan
152 DeWolf Road
Old Tappan, NJ 07675
201 787-4415

For Yourself, or Someone You Care For

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