For the average prescription pharmaceutical, compliance is well below 80 percent. This means that after marketing has done its job, the physician has specified a medication, and the script has been filled, sales could still be increased by at least 25% by fostering patient compliance.
A $100 million per annum drug would sell $125 million if only the patients could be helped to take their doses as prescribed by the physician.
The ZoltanCAP® uses a standard 33mm threaded closure which fits the most commonly used (80% of all packaging) bottle in the industry. A 38mm version is in the works.
Dollar Losses by Pharmaceutical Companies
Bart J. Zoltan
152 DeWolf Road
Old Tappan, NJ 07675